Oct
15
Nielsenwire, a leading business analyst group has revealed some facts about American internet users. The study shows that a large number of American internet users spend time on social media websites. According to their research 23% of an American’s time used online is spent on social media websites. Whereas they spend only 3.5% of their time searching. The latest study shows that the growth in affinity for online social media has increased by 43% whereas the time spent on emailing has declined by 29%. Instant messaging which was a must-do for everyone using the Internet even a few years back, has only a 4% share in the whole pie which is steadily declining.
These facts show that social media rules on the American Internet users at least for the time being. Naturally, social media networks are the most likely place on the internet where you can find people (read customers). If you are doing an online business then it is the time for you to focus on social media and make your presence felt there.
Social media can help you spread your brand value by interacting with your fans/followers/customers. SEO (search engine optimization) techniques are good for enhancing the search engine ranking and increase traffic but Social Media helps you to make your customers loyal with your brand.
There are different strategies to be known in the social media front. First you must allow your followers to judge and talk about your product(s) with out any restriction. Whereas on your side, you will need to analyze views of your customers, try to find out what they actually expect from your product and implement changes.
Social media networks are a perfect platform to help you retain your customers and build a sustainable relationship with new ones. It also has immense potentiality to expose your products sold through your ecommerce shopping cart to new customers.
